FIS Nordic World Ski Championships in 2027 chooses Tickster as strategic commercial partner
by Jonas Lyckander
In 2027, Falun will once again host the World Ski Championships at the classic Lugnet arena, Sweden's national arena for cross-country skiing and ski jumping. The world's best skiers will gather to compete in cross-country skiing, ski jumping, and Nordic combined in a fast-paced championship week that promises exciting competitions and an unforgettable crowd celebration.
360 sales and strategic commercial partner
For the World Ski Championships in Falun, Tickster is delivering a unique comprehensive solution for 360 sales before, during, and after the event, which includes pre-sale of tickets & F&B packages, on-site tickets, restaurant, bar, and kiosk sales, merchandise, partner & VIP sales, as well as entrance solutions and admission.
In addition to the solution for all sales, Tickster is also stepping in as a strategic commercial partner through the company’s Sports Business Development offering, which includes audience segmentation, target group analysis, and data-driven sales optimization.
”We are extremely proud to be supplying our comprehensive solution to the 2027 World Ski Championships in Falun. As a strategic commercial partner, we are not only contributing with the ticketing and POS systems, but also with our unique offering in Sports Business Development—where smart target group segmentation and data-driven sales create optimal conditions for event sales and the best experiences for visitors.”
— Johan Skogeberg, Sales Manager at Tickster
*“We are excited about our collaboration with Tickster and how we can work together to create an effective and target group-tailored offering. We believe that Tickster’s system, experience, and expertise will help us achieve our dream goals in terms of ticket sales for the ski festivals in Falun in the coming years,” says Jonas Peterson, CEO of the World Ski Championships in Falun.
Jonas Peterson, CEO, World Ski Championships in Falun
The competitions will be held between February 24 and March 7, 2027, and are being organized by Skid-VM i Falun 2027 AB.
Read more at:
https://falun2027.com/
https://about.tickster.com/