Introduction to Promote
by Frida Ekelund
Promote is the tool for anyone who wants to reach the right audience – and understand what actually drives ticket sales. Instead of sending the same message to everyone, you can work with your real audience data: who has purchased before, what they are interested in, and how they behave. This allows you to send more relevant campaigns at the right time – while also tracking exactly what leads to clicks and purchases. In short: less guessing, more precise marketing.
From campaigns to results
In Promote, you can:
- Create audience segments based on real behavior
- Send relevant campaigns
- Track what leads to opens, clicks, and purchases
You can follow the entire journey: from campaign → to click → to purchase.
This makes it easier to understand what works – and what doesn’t.
You already have the data
Every ticket you sell builds your audience.
In Promote, all contacts are collected in a shared database:
- Contacts are created automatically through purchases
- Information is continuously updated
- Duplicate contacts are handled automatically
This means you can start working with your existing audience right away – without manual effort.
Send less – reach better
A common mistake: sending the same message to everyone.
With Promote, you can instead:
- Target campaigns based on previous purchases
- Segment audiences by geography or type of visitor
- Adapt communication based on behavior
The result is usually: higher relevance, better engagement, and higher conversion.
What you can do in Promote
In Promote, you can:
- Create and schedule campaigns
- Build audiences using segments and lists
- Track campaign performance such as opens, clicks, and purchases
What’s coming
Promote is currently in beta, which means some features may be limited or subject to change over time.
Going forward, functionality will expand to include:
- SMS messages
- Automations
- More ways to work with audiences and performance tracking