News in Blink – Express Order!
by Frida Ekelund
Express Order has received a major upgrade – both technically and visually, with a focus on making the purchase experience faster, clearer, and more sales-driven. With more modern technology at its core and several interface improvements, it’s now easier for visitors to find the right products, add items, and complete their purchase without unnecessary steps.
Among the new features:
Support for variant groups
Makes it easier to gather different options of the same product in one place, such as sizes, dates, or different package solutions. This creates a clearer overview for the customer and opens up smarter upselling opportunities directly in the purchase flow.
Updated purchase buttons and faster checkout flow
The new interface makes it easier to understand the next step in the purchase and reduces friction throughout the entire process.
Larger and clearer product images
With larger and clearer images, products and offers get more space to stand out. This makes it easier to highlight things like merchandise, food packages, or add-ons and create a more inspiring purchase experience that can help increase sales.
English translations for products, assortments, and descriptions
The language support works the same way as in the webshop – users see the organiser’s language or English depending on the selected language. This makes Express Order more accessible for international visitors and creates a more professional experience for more target groups.
With these improvements, Express Order becomes not only smoother to use – it also becomes an even better tool for presenting products clearly, highlighting add-ons, and helping more visitors all the way through to purchase.