Tickster launches Promote: a new marketing tool for smarter, data-driven event sales
by Jonas Lyckander
Tickster today announces the launch of Promote, a new marketing product designed to help event organisers segment audiences, run personalised campaigns, and automate customer communication using real ticketing data.
Promote is fully integrated into the Tickster platform and built directly on the organiser’s own customer and sales data, enabling seamless access to insights and marketing activation in one connected workflow.
Promote strengthens Tickster’s position as a full-service event technology provider, connecting ticketing, on-site sales, and marketing analytics into a unified 360° ecosystem for event businesses.
Smarter audience segmentation
With Promote, organisers can easily filter and group ticket buyers based on behaviour, interests, and purchase history. This enables highly targeted campaigns that ensure the right message reaches the right audience at the right time.
Personalised email and SMS campaigns
The platform offers an intuitive drag-and-drop editor, ready-made templates, and advanced personalisation features. Email and SMS can be combined seamlessly to increase engagement and conversion rates, fully integrated with Tickster’s customer data.
Automated customer journeys
Promote also introduces powerful automation tools that allow users to build end-to-end customer journeys. These include welcome flows for new buyers, upselling opportunities, event reminders, and re-engagement campaigns for previous audiences.
“Promote turns customer data into actionable marketing. It gives organisers the tools to communicate more effectively and drive measurable results across the entire event lifecycle,” says Johan Skogsberf, Sales Manager at Tickster.
By integrating marketing, ticketing, and on-site sales, Tickster enables organisers to optimise revenue and audience engagement in a single connected system.
Read more about Promote here: